Top kids clothing brands in the UK review
Blade and Rose is a leading, British based, children’s clothing brand. Specialising in trademark leggings featuring stylish and quirky designs on the bum as well as matching accessories.
Entrepreneurial mother of two Amanda Peffer founded the company in 2010 during her maternity leave. The company is named after her children’s middle names ‘Blade’ and ‘Rose’.
Inspired by her daughter, who always had the bum of her leggings on show, Amanda found herself constantly pulling down her daughter’s dresses until she decided to embrace the beautiful nappy bum sticking out and design a fun range of leggings around this concept. A major component of the development was to endure that the quality of the fabric was durable, functional, would wash well and most importantly, that it was soft and kind to children’s delicate skin.
Many of our designs feature fluffy fabric on the characters to create a 3-dimensional effect. We are proud to have a large loyal customer following; once you have bought and tried one design, it’s impossible not to fall in love with the cheeky characters and start building your own Blade & Rose collection.
The Story
Blade and Rose is a leading, British based, children’s clothing brand. Specialising in trademark leggings featuring stylish and quirky designs on the bum as well as matching accessories.
Entrepreneurial mother of two Amanda Peffer founded the company in 2010 during her maternity leave. The company is named after her children’s middle names ‘Blade’ and ‘Rose’.
Inspired by her daughter, who always had the bum of her leggings on show, Amanda found herself constantly pulling down her daughter’s dresses until she decided to embrace the beautiful nappy bum sticking out and design a fun range of leggings around this concept. A major component of the development was to endure that the quality of the fabric was durable, functional, would wash well and most importantly, that it was soft and kind to children’s delicate skin.
Many of our designs feature fluffy fabric on the characters to create a 3-dimensional effect. We are proud to have a large loyal customer following; once you have bought and tried one design, it’s impossible not to fall in love with the cheeky characters and start building your own Blade & Rose
collection
Brand Values
Our Promise
As a brand we promise to satisfy our new and existing customers with vibrant, fun and quirky designs whilst keeping affordable prices
Our Values
Vibrant, fun and quality products at affordable prices. Friendly customer service. Ethical supply chain. Support sustainability.
Our Mission
….is to be the 1st stop for all new
parents, aunties, grandparents and
friends to purchase the most
unique, comfortable and cosy
outfits. And that our customers feel
an emotional tie to pour family brand
Design Process
Most of our inspiration comes from where we live. We are lucky to be based in the Lake District where we are surrounded by an abundance of wildlife including Herdwick Sheep, Squirrels and our famous Highland Cows that live right next to our office and are the inspiration for our most-loved, best-selling Highland Cow range launched in 2019.
We combine our local inspiration with research and trends. Each season we release new designs which reflect the hottest lifestyle trends and colour palettes and the latest looks in childrenswear. We are an office of many mums, so ideas are fresh and plentiful when it comes to new designs and collections.
Each season we put mood boards together to create a look and feel of a particular range. We then pick out colours and decide on colour palettes for each outfit. As a team, we then select the choose which cheeky characters and fun designs will feature within each colour palette. Depending on which styles were most popular in the previous season, we sometimes decide to keep certain styles, but the aim is always to develop fresh new designs and extend the collection.
When designing the characters and themes from our mood boards, each one is drawn up on a computer and by hand. Colour palettes are finalised and our team ensures that each and every design is unique.
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Blade & Rose UK Children’s Clothing Brand