Discover advertising opportunities with CheeringUpInfo, a UK lifestyle and retirement media platform for the over-55 market. Explore annual business advertising packages, featured profiles, sponsored articles, LinkedIn promotion, X promotion, Instagram promotion, Facebook promotion, YouTube promotion and short promotional videos.
Advertise with CheeringUpInfo and reach the UK over-55 market. Explore our media kit, annual advertising packages, promotional opportunities and rate card.
CheeringUpInfo Media Kit & Advertising Rate Card
Advertise With CheeringUpInfo – Reach the UK Over-55 Market
CheeringUpInfo helps businesses promote products, services and experiences relevant to the UK over-55 market through specialist lifestyle, retirement and consumer media.
Are you looking to reach older consumers, retirement planners and people interested in improving their lifestyle after 55?
CheeringUpInfo provides UK and international businesses with annual advertising opportunities through a specialist platform covering retirement, travel, health, fitness, wellbeing, shopping, leisure and lifestyle.
Whether you offer holidays, financial services, clothing, gardening products, home improvements, leisure experiences or retirement services, CheeringUpInfo provides opportunities to promote your business to a relevant consumer market.
Why Advertise With CheeringUpInfo?
The over-55 market includes a wide variety of consumers with different interests, lifestyles, aspirations and spending priorities.
Some are approaching retirement, others are already retired, while many continue working, travelling, investing in their homes and exploring new interests.
CheeringUpInfo aims to inform, uplift and inspire people to make positive lifestyle choices.
Our specialist publishing themes include:
Retirement planning and life after 55.
Health, fitness and wellbeing.
Travel, holidays and adventure.
Gardening and outdoor living.
Home improvement and lifestyle.
Shopping, bargains and buying guides.
Leisure, hobbies and entertainment.
Financial and retirement services.
Active, healthy and independent living.
Later-life opportunities and experiences.
Who Should Advertise?
We welcome advertising enquiries from businesses offering relevant products, services and experiences to older consumers.
Potential advertisers include:
Travel companies and holiday providers.
Retirement and financial service providers.
Insurance companies.
Health and wellbeing businesses.
Fitness and leisure brands.
Garden and outdoor equipment suppliers.
Clothing and footwear retailers.
Home improvement businesses.
Mobility and lifestyle suppliers.
Hotels, restaurants and hospitality providers.
Consumer product manufacturers.
Businesses offering experiences and activities.
CheeringUpInfo Advertising Opportunities
We offer three annual advertising packages.
1. Lifestyle Business Directory – £149 annually
An introductory advertising presence for businesses wanting to establish a profile on CheeringUpInfo.
Includes:
Business directory profile.
Company description up to 150 words.
Website link.
Contact details.
Relevant lifestyle category placement.
2. Featured Lifestyle Advertiser – £349 annually
For businesses wanting enhanced visibility and additional promotional content.
Includes everything in the Directory package, plus:
Featured business profile.
One promotional article of up to 600 words.
Two scheduled LinkedIn promotional posts.
One annual content refresh.
3. Premium Lifestyle Partner – £799 annually
For businesses wanting broader promotional exposure and additional content opportunities.
Includes everything in the Featured package, plus:
Four scheduled LinkedIn promotional posts.
One promotional video up to 12 seconds.
Four featured promotional placements or content updates.
Premium positioning in a relevant category.
All packages cover 12 months and are payable upfront.
Combined Advertising Opportunities
Businesses with both corporate and consumer customers can also consider advertising across BusinessRiskTV and CheeringUpInfo.
Two-Brand Premium Partner – £1,199 annually
Includes:
Premium advertising presence across both brands.
Two business profiles.
Two promotional articles.
Six LinkedIn promotional posts in total.
Two short promotional videos.
Eight featured placements or content updates.
Promotional Content and Video Production
CheeringUpInfo offers opportunities to promote businesses through relevant lifestyle and consumer content.
Depending on the selected package, opportunities include:
Business introductions and company profiles.
Sponsored lifestyle features.
Product and service promotions.
Travel and leisure features.
Promotional LinkedIn posts.
Short-form promotional videos.
Featured directory placements.
Relevant lifestyle content updates.
Advertisers can provide their own approved promotional materials or discuss suitable content production arrangements.
Why Reach the UK Over-55 Market?
People aged over 55 are not a single consumer group.
Their interests can include travel, retirement planning, fitness, home improvements, gardening, fashion, leisure, wellbeing and new experiences.
Businesses need relevant promotional messages that reflect these different interests.
CheeringUpInfo provides a specialist platform through which advertisers can present relevant products and services to this market.
We do not guarantee audience numbers, leads, enquiries or sales. Advertising performance depends on the content, audience relevance and distribution.
CheeringUpInfo Media Kit and Rate Card
Our annual advertising packages are available to UK and international businesses offering relevant products and services.
Prices are quoted in GBP and are not subject to applicable VAT.
All advertising is subject to approval, agreed deliverables and our advertising terms.
Become a CheeringUpInfo Advertising Partner
Does your business offer products, services or experiences that could appeal to people over 55?
We invite businesses, brands, retailers, travel providers and professional service companies to enquire about our annual advertising opportunities.
Advertise with CheeringUpInfo and reach the UK’s over-55s market. Promote your products, services and brand to people interested in retirement living, health, fitness, travel, leisure, money-saving opportunities and lifestyle improvements. Discover annual advertising, sponsored articles, promotional videos and consumer marketing opportunities.
Why advertise with CheeringUpInfo?
The UK’s over-55s represent an important consumer audience with diverse interests, changing priorities and spending needs.
From retirement planning and travel to health, fitness, technology, home improvements and leisure, this audience is looking for products, services and experiences that can improve everyday life.
CheeringUpInfo helps consumers discover useful information, interesting businesses, money-saving opportunities and inspiration for a happier, healthier, wealthier and more adventurous lifestyle.
If your business wants to reach consumers aged 55 and over, CheeringUpInfo offers opportunities to increase your brand visibility and showcase what you offer.
Who can you reach?
Our content and consumer communities focus on UK audiences interested in:
Retirement planning and retirement living.
Health, fitness and healthy ageing.
Travel, holidays and leisure.
Money-saving deals and exclusive discounts.
Home, garden and lifestyle improvements.
Clothing, fashion and personal care.
Technology and consumer products.
Food, nutrition and wellbeing.
Hobbies, interests and new experiences.
Downsizing, moving and later-life financial decisions.
What advertising opportunities are available?
1. Annual business advertising
Promote your business through agreed advertising placements for up to 12 months.
2. Sponsored articles and product features
Showcase your products, services, offers and expertise through informative and engaging content.
3. Promotional videos
Introduce your brand through short-form promotional videos designed for social media and online audiences.
4. Featured business listings
Give your business greater visibility through relevant marketplace categories and specialist directories.
5. Special offers and exclusive discounts
Promote deals, seasonal offers, clearance sales and consumer incentives to people looking for better value.
6. Magazine and specialist category promotion
Reach relevant audiences through CheeringUpInfo’s lifestyle, retirement, health, travel and consumer-focused content.
Which businesses should advertise?
CheeringUpInfo offers potential advertising opportunities for businesses serving the over-55s market, including:
Travel companies, hotels and holiday providers.
Health, fitness and wellness businesses.
Clothing, footwear and outdoor brands.
Mobility, home improvement and gardening companies.
Financial services and retirement specialists.
Food, nutrition and lifestyle brands.
Technology and consumer electronics companies.
Leisure, entertainment and experience providers.
Independent retailers and local businesses.
Insurance and later-life service providers.
Why choose annual advertising with CheeringUpInfo?
The over-55s market isn’t one single demographic. It includes people approaching retirement, newly retired consumers and people enjoying later-life independence.
These audiences have different interests and purchasing priorities.
Our advertising opportunities are designed to help businesses maintain a consistent presence and promote relevant products and services over time.
Benefits include:
Build awareness among relevant consumer audiences.
Promote products and services throughout the year.
Showcase special offers and seasonal promotions.
Develop brand recognition and consumer trust.
Generate enquiries and potential customer opportunities.
Reach consumers interested in improving their retirement lifestyle.
How to advertise with CheeringUpInfo
Tell us about your business and products.
Explain which over-55s customers you want to reach.
Supply your images, videos, offers and business information.
Start promoting your business through CheeringUpInfo.
Want to reach the UK over-55s market?
Your products and services could help people enjoy a better retirement lifestyle.
Put your brand in front of an audience looking for better products, useful services, interesting experiences and ways to make life after 55 more rewarding.
Advertise with CheeringUpInfo and make your business part of the retirement lifestyle conversation.
Find the right advertising solutions for your business. Connecting your brand with our online audience.
Get in touch now
Lets work together to make your next campaign a success
Create innovative ways to to reach audiences across UK and near you online. Contact us to discuss your advertising campaign with CheeringupInfo.
Smarter advertising and marketing solutions to help your business to be more successful. Engage with our audiences to expand your business sales.
Promote and market your business on CheeringupInfo for 12 months
Put your products or services in front of new buyers when they are already interested in your type of business offering before your competitors sell to them.
Find out how to promote your business locally and globally CLICK HERE or email editor@cheeringup.info
Link into your existing sales process direct from CheeringupInfo or use our eCommerce solutions to increase your online sales cash flow and profit. Grow your business faster for longer.
Read articles and watch videostream trending on CheeringupInfo to help grow your business faster with us
CheeringUpInfo Advertising Packages and Annual Pricing
Choose the Right Advertising Package for Your Business
CheeringUpInfo offers three levels of annual advertising designed for businesses wanting to promote products, services and experiences to people aged 55 and over.
Whether you want to introduce your brand, promote consumer products, advertise special offers or establish a stronger presence in the retirement lifestyle market, we can discuss an annual advertising package to suit your objectives.
Our packages combine opportunities for business promotion, consumer information and relevant lifestyle content.
1. STARTER – Introduce Your Business to the Over-55s Market
Establish your brand presence with CheeringUpInfo.
Ideal for smaller businesses, independent retailers, specialist providers and companies looking to introduce their products or services to the UK over-55s market.
Potential package features:
Annual business advertiser listing.
Company profile and business description.
Website and contact links.
Relevant consumer category placement.
Product or service information.
Opportunities for selected promotional features.
Annual advertiser presence, subject to agreed placements.
Best suited to: Businesses wanting to introduce their brand and establish an initial presence among relevant over-55s audiences.
More opportunities to showcase your products, services and offers.
Designed for businesses looking to build greater visibility through a combination of advertising, sponsored content and promotional activity.
Potential package features include:
Everything included in Starter.
Enhanced featured business profile.
Sponsored article or product feature.
Promotional video opportunity.
Additional promotional placements across relevant CheeringUpInfo channels.
Featured product or service promotion.
Special offer or discount promotion, where appropriate.
Campaign tracking recommendations.
Agreed annual promotional schedule.
Best suited to: Consumer brands, retailers and service providers wanting to increase awareness and encourage prospective customers to explore their offerings.
CheeringUpInfo annual advertising prices depend on the selected package, advertising placements, promotional formats, content production requirements and campaign duration.
We want advertisers to purchase promotional activity that is relevant to their products, services and commercial objectives.
Rather than offering a standard price that may not reflect your requirements, we discuss your marketing objectives and prepare an annual proposal.
Our three advertising levels provide a starting point:
Starter – introduce your business.
Growth – increase your visibility.
Premium – develop a broader consumer marketing presence.
Request an annual advertising quotation.
Tell us about your business, the products and services you want to promote and the customers you want to reach.
We will discuss suitable promotional opportunities and provide a written proposal outlining the annual price and agreed deliverables.
All advertising placements, content production, publication dates and promotional deliverables must be confirmed in writing before purchase. Additional services may be quoted separately.
What Happens After You Enquire?
Tell us about your business and products.
Explain which over-55s audiences you want to reach.
Identify your preferred advertising package.
Discuss suitable promotional formats and content categories.
Receive a written annual advertising proposal.
Agree your package, payment terms and promotional schedule.
Supply your promotional material and launch your campaign.
READY TO REACH THE UK OVER-55s MARKET?
Contact CheeringUpInfo to discuss annual advertising.
CheeringUpInfo – Helping the UK’s Over-55s Live Happier, Healthier, Wealthier and More Adventurous Lives.
Reach an Audience Interested in Life After 55
People aged 55 and over represent an important and diverse consumer market.
Some are approaching retirement, others are already retired, and many are looking for opportunities to improve their health, enjoy new experiences, save money and make more of everyday life.
CheeringUpInfo is designed to help this audience discover useful information, lifestyle inspiration, products, services and consumer opportunities.
For businesses selling to older consumers, retirement planners and people interested in improving their lifestyles, this provides a relevant environment in which to promote their brands.
Who Is the CheeringUpInfo Audience?
Our target market is the UK over-55s consumer audience, including:
People aged 55–64 approaching retirement.
People aged 65–74 enjoying retirement.
People aged 75 and over seeking useful products and services for later life.
Active consumers interested in health, fitness and wellbeing.
People interested in travel, leisure and new experiences.
Consumers looking for better-value products and services.
People reviewing their homes, finances and lifestyles.
Individuals exploring new interests and opportunities after retirement.
We recognise that people over 55 are not one uniform demographic.
Their interests, spending priorities, financial circumstances and lifestyle ambitions vary considerably.
Our objective is to provide relevant content and promotional opportunities that reflect these different interests.
The above describes our intended target market and content positioning, not independently verified audience demographics. Actual audience composition and reach should be established through available analytics.
What Specialist Lifestyle Subjects Do We Cover?
CheeringUpInfo focuses on subjects that matter to people seeking to improve their lifestyle after 55.
Retirement Lifestyle
Ideas and information about enjoying retirement, managing change and making more of life after 55.
Health and Fitness
Information and inspiration covering exercise, healthy ageing, mobility, nutrition and wellbeing.
Travel and Leisure
UK breaks, holidays, coastal destinations, countryside activities, cycling, walking and new experiences.
Money-Saving Opportunities
Consumer deals, discounts, clearance sales, price comparisons and practical ways to make money go further.
Home and Garden
Home improvements, gardening, practical products and ideas for creating a more comfortable living environment.
Clothing and Personal Lifestyle
Fashion, footwear, outdoor clothing and products suited to different lifestyles and activities.
Technology and Consumer Products
Useful technology, gadgets, household products and digital services.
Hobbies and New Experiences
Ideas for discovering interests, learning new skills, developing friendships and enjoying a more adventurous retirement.
These content areas create potential opportunities for advertisers whose products and services are relevant to people aged 55 and over.
How Can Your Business Promote Its Products and Services?
CheeringUpInfo provides opportunities to discuss different promotional formats as part of an annual advertising agreement.
Annual Business Advertising
Maintain a promotional presence through agreed advertising placements for up to 12 months.
Sponsored Articles and Product Features
Showcase your products, explain their benefits and help readers understand how they may improve everyday life.
Promotional Videos
Use short promotional videos to demonstrate products, introduce services, highlight special offers or communicate your brand message.
Featured Business and Product Listings
Present your business, product information, website and contact details through relevant listings and categories.
Special Offers and Consumer Discounts
Promote genuine discounts, clearance sales, seasonal campaigns and exclusive consumer offers, with clear terms and conditions.
Lifestyle and Specialist Category Promotion
Explore opportunities across relevant retirement, travel, health, fitness, home, garden and consumer categories.
Expert Features and Informative Content
Share useful knowledge and practical information that helps readers understand a particular product, service or consumer issue.
Why Use CheeringUpInfo Video and Content Promotion?
Consumers increasingly want to understand what they are buying before making a purchasing decision.
A short promotional video can demonstrate a product or introduce a service. An informative article can explain its features, benefits and suitability.
CheeringUpInfo can discuss promotional content such as:
Short product introduction videos.
Company and brand introduction videos.
Product demonstrations.
Sponsored lifestyle articles.
Consumer buying guides.
Expert interviews.
Special offer announcements.
Seasonal product and service campaigns.
Content should be relevant, accurate and appropriate for the intended audience.
Video production requirements, duration, revisions, publication arrangements and distribution channels will be agreed before work begins.
How Can Advertisers Measure Enquiries and Results?
Successful advertising should have measurable objectives.
Before starting a campaign, consider what you want to achieve and how you will evaluate its performance.
Depending on the selected package and available tracking arrangements, possible measurements include:
1. Advertising Visibility
Monitor available advertising impressions and the exposure of your promotional placements.
2. Website Visits
Use campaign-specific links and UTM tracking to identify visitors arriving at your website through CheeringUpInfo promotions.
3. Consumer Enquiries
Track enquiries through dedicated landing pages, contact forms, tracked email links or telephone tracking where available.
4. Product Interest
Monitor clicks to product pages, offer pages, buying guides and relevant retailer websites where tracking is supported.
5. Promotional Video Performance
Review available video views, viewing duration and engagement measurements.
6. Campaign Conversions
Where suitable tracking is available, examine actions such as newsletter registrations, offer redemptions, enquiries, bookings and purchases.
We recommend that advertisers use Google Analytics 4, suitable campaign URLs and appropriate conversion tracking on their own websites.
Campaign reporting will reflect the measurements actually available and the reporting arrangements agreed in advance.
CheeringUpInfo does not guarantee a particular number of visitors, enquiries, customers or sales.
Why Choose CheeringUpInfo?
The over-55s market offers businesses opportunities to connect their products and services with consumers looking for useful solutions, better value and new experiences.
CheeringUpInfo provides a lifestyle-focused promotional environment built around retirement, health, travel, wellbeing, money-saving opportunities and consumer information.
Whether you are promoting a travel business, consumer product, financial service, health and fitness offering or lifestyle brand, we can discuss advertising opportunities that suit your commercial objectives.
Elevate your brand visibility. Reach relevant consumers. Grow your business with CheeringUpInfo.
