CheeringUp.info and BusinessRiskTV recommends this new service to small business owners in Northumberland as the solution to the problem of growing and surviving in Northumberland. By pooling your social media marketing power with fellow local business owners, you can put your business on the map at zero cost while reducing business risks and maximising profitability.
“With 38.4% of UK businesses created in 2019 surviving to 2024, small business owners face a constant battle to stay in business and prosper. In Northumberland, 950 businesses closed their doors in 2024, demonstrating the pressing need for cost-effective growth strategies”.
What Is the Northumberland Business Owner Network and Why Should I Join?
The Northumberland Business Owner Network is a free collaborative marketing initiative where like-minded small business owners combine their social media influence for mutual benefit, using BusinessRiskTV as the central hub to reduce costs and maximise profitability.
Small business risk owners face unique challenges in Northumberland, from limited marketing budgets to the struggle of standing out in a competitive local market. This network solves the problem of staying in business and prospering by:
- Pooling collective social media reach to amplify each member’s business visibility
- Sharing marketing ideas and resources without the financial burden of expensive advertising
- Building a supportive community where business owners learn from each other’s successes and challenges
“The truth is, so many brilliant business owners lose momentum because they do not have the right support or direction” – a sentiment echoed by successful North East entrepreneurs who have built thriving businesses through community support.
3 Facts on the Growth Opportunity in Northumberland:
- Survival rates are challenging – Only 43.3% of businesses created in Northumberland in 2019 were still active five years later, highlighting the critical need for better support systems
- The self-employment rate is rising – Northumberland has a relatively high rate of self-employment compared to national averages, indicating a growing community of small business owners who could benefit from collective marketing power
- Economic potential is untapped – Knowledge-based businesses in Northumberland grew by 25.2% between 2000-2006, significantly outpacing national growth of 10.7%, showing the appetite for business growth in the county
How Does BusinessRiskTV Solve the Problem of Small Business Survival and Prosperity?
BusinessRiskTV solves the survival and prosperity problem by providing a centralised hub where Northumberland small business owners can access free business development resources, risk management expertise, and a powerful network for mutual marketing support.
The platform enables business owners to:
- Share marketing campaigns across multiple social media channels simultaneously
- Learn from peers who have successfully navigated similar business challenges
- Access risk management insights that help protect against common business threats
“As a business owner, 8 out of 10 businesses fail within the first 18 months. Not because of a lack of passion, not because of poor ideas, but often, because of unmanaged risks”. This network helps you manage those risks by:
- Reducing marketing costs through collective social media power
- Sharing best practices for customer acquisition and retention
- Building resilience through community support and shared learning
What Do I Need to Do For Free to Participate and Benefit?
To participate for free, each Northumberland small business owner must commit to actively promoting other network members’ businesses on their social media channels, while BusinessRiskTV provides the infrastructure and coordination at no cost.
Your contribution as a network member includes:
- Sharing social media posts from other members to your followers
- Engaging with and commenting on posts from fellow business owners
- Attending virtual meetups to share ideas and collaborate on marketing initiatives
- Contributing your expertise to help other members solve business challenges
In return, you receive:
- Your business promoted to the combined social media audience of all members
- Free marketing ideas and strategies from the BusinessRiskTV platform
- Risk reduction insights to protect your business and grow faster
- Support from like-minded business owners who understand your challenges
“Businesses can connect with other like-minded individuals and entities who are facing similar financial risks or have similar financial goals. This allows for peer-to-peer learning, where businesses can learn from the experiences of others and gain insights on how to manage risks effectively”.
Who Benefits From This Northumberland Business Owner Network?
All beneficiaries are Northumberland small business risk owners who pull together by combining their marketing power, sharing resources, and supporting each other’s growth through the BusinessRiskTV network.
The network creates a win-win situation where:
- Established businesses gain fresh marketing channels and community support
- New businesses benefit from the collective reach of established members
- All businesses reduce their individual marketing costs while increasing visibility
- The local economy strengthens as more businesses survive and prosper
Research shows that businesses in supportive networks are more likely to thrive. The Northumberland Small Business Service, for example, has supported over 1,500 businesses through tailored advice, helping them grow, adapt and flourish.
How Can I Join This Free Network to Gauge Its Viability?
You can join this free network by registering your interest in a dedicated WhatsApp group designed to gauge viability, where BusinessRiskTV will disseminate business development ideas and marketing opportunities for mutual benefit.
Only small business owners in Northumberland should register for free.
To register your interest:
- Join the WhatsApp group – This will be the hub resource for disseminating business development ideas and marketing opportunities
- Share your interest in participating in the network
- Connect with fellow Northumberland business owners to explore collaborative opportunities
- Provide feedback on how the network can best serve your business needs
The group will help determine if there’s sufficient interest to launch a full network, making it a low-risk way to test the concept before committing significant time or resources.
or email editor@cheeringup.info
#NorthumberlandBusiness #SmallBusinessNetwork #CheeringUpInfo #NorthumberlandBusinesses #NorthumberlandBusinessGrowth
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Grow Your Business in Northumberland Free Marketing Through Local Business Owner Network